Pro Tools 10

So, we are currently discussing the Pro Tools 10 upgrade.  I am pricing it for home and we are discussing it at the studio.  The new version works amazingly well, from my brief time working with it.  It is faster, prettier, clip gain is astounding, and I haven't even gotten to use the new channel strip, which I am told is amazing.  My big deal with it right now is the plugins.  No new plugins, rtas and tdm are still where they are at and now there is an option to go to the "plugin marketplace".  Seriously, do we need a a spot on every plugin pull down for plugins? Now,  on to the discussion of updating.  Do you spend money to udate the current plugins?   Do you wait until the new versions of them come out?  Are you going to have to totally by new versions in the new format?  Bascially, I hear "cha ching" everytime I think Pro Tools.  They continue to update and make incredible strides forward and I continue to shell out money as if I am a total crack head waiting on a rock.  Pro Tools 10 is going to be the new standard and eventually the change will happen, but I feel as if it may be just finished upgrading by the time 11 comes out.